Expectations & Emotions: Investors Biggest Dangers

Most investors are their worst enemies when it comes to investing along with the corrupt marketing system of selling investments that we call Wall Street & brokerage firms (and their minions: Financial Salespeople).  Not understanding our risks in an investment strategy, falling prey to clever marketing and ‘Past Performance’ along with emotions that sidetrack us spell  one thing and one thing only:  loss and emotional pain.

Before you invest, DO NOT fall prey to investment ‘hype’ such as past performance or a fund managers ’skill’.  Instead, first know what you want to achieve and then use investment strategies and a policy statement that guides your investing in good times and bad. Keep costs low, rebalance and stay focused to achieve success.